For the best fans the most magical moments of a hockey game happens when the clock strikes 00:00. So for Coke Zero, we took it upon our ourselves to own the magic of the 00:00. The spot is a build up to the 00:00 moment. The moment that results in pure joy and sometimes, as a die hard sports fan, pure agony. It’s a love letter to the best fans ever, and all the action that happens off the ice. Full of anxiety filled drama true fans go through in the final seconds counting down to the end of the game. And then all the excitement that happens when the buzzer hits 00:00.